The Sculpture Garden
The Sculpture Garden is a permanent sculpture trail set amidst the stunning native surroundings of the Fairhill Botanical Gardens Sunshine Coast historic grounds. The Sculpture Garden is a place for artists, collectors, garden enthusiasts and nature lovers to visit and experience the powerful relationship between art and nature time and time again.
The outdoor gallery branding was designed as a minimal, system-led identity that prioritises clarity, legibility, and environmental adaptability. With the challenge of operating across variable outdoor conditions, the approach focused on creating a restrained visual language that supports wayfinding and communication while allowing the artwork and surroundings to remain the focal point. The result is a cohesive, functional identity that enhances the visitor experience through structure, simplicity, and consistency across all touchpoints.
Branding, marketing materials and website design. 2023
The Brief
Create a visual identity for an outdoor gallery experience
Support exhibition content without distracting from it
Design a system that works across signage, wayfinding, and printed materials
The Problem
Outdoor environments introduce variability (light, scale, materials, context)
The identity must remain legible and consistent across physical touchpoints
Need to balance clarity for navigation with a cohesive visual presence
Avoid overpowering the artwork while still creating a recognisable system
Key Tension: Creating a strong, visible identity that performs in outdoor conditions without competing with the content it supports
The Strategy
Positioning
Minimal, structured, and environment-aware
Designed to complement rather than compete with artworks
Clear and functional across wayfinding and exhibition communication
Emphasis on readability and spatial clarity in real-world settings
A restrained visual language that allows the environment and artwork to lead
Consistent system applied across all touchpoints for cohesion
Guiding Principle: Clarity first — the identity should guide, inform, and support the experience without distraction